Why Most Men Over 40 Don’t Create Content (And Why I Do)

Scroll through social media long enough and you’ll notice a pattern.

Most of the creators showing up in your feed are either really young or really online — sometimes both. What you don’t see a lot of are men in their 40s and 50s talking about their lives, sharing what they know, or even just having fun with it.

I get it.

A lot of guys my age grew up believing that being seen too much meant you were trying too hard. We were told to keep our heads down, focus on work, and let results speak for themselves. For years, that made sense. But the internet changed the rules, and the silence hasn’t aged well.

The New Conversation

Online storytelling isn’t just about dancing trends and quick takes anymore. It’s about identity, community, and trust — three things older men actually have in abundance. The problem is that most of us never learned to talk about it out loud.

When I started posting, it felt awkward at first. I worried about what people would think. I didn’t want to look like I was chasing attention or trying to be something I wasn’t. But once I leaned into what I actually knew — being a dad, building businesses, figuring out how to stay curious and creative — it clicked. People weren’t looking for perfection. They were looking for permission.

A Quiet Advantage

The truth is, men over 40 have a built-in credibility that younger creators have to earn. We’ve made mistakes. We’ve seen cycles repeat. We’ve been kicked around by life just the right amount.

We understand that trends come and go, but integrity sticks.

That perspective makes us brand-safe by default. We don’t have to manufacture authenticity — it’s baked in. We’re not trying to shock anyone or chase views at any cost. We’re trying to tell stories that last longer than a swipe.

Why I Keep Showing Up

I post because I want to show that creativity doesn’t expire. Because younger creators shouldn’t be the only ones shaping what the creator space looks like. Because it’s good for my kids to see their dad doing something that scares him a little.

Mostly, I post because I know there’s another guy out there thinking about hitting record but talking himself out of it. Maybe he’s worried it’s too late. It’s not.

Final Thought

The internet doesn’t need more noise — it needs more nuance.

Men my age have a lot of it. We just need to stop sitting it out.