What 35 Million Views Taught Me About Creating Content After 40

After 35 million views, I’ve learned that creating online after 40 isn’t about chasing trends or fighting algorithms. It’s about knowing what matters and staying true to your perspective. These are the ten lessons that guide how I make content that works for both audiences and brands.

1. Consistency Beats Genius

Most “overnight” creators are just people who posted one more time than everyone else. Consistency builds skill, trust, and data, and those are exactly what brands value most.

2. Originality Still Wins

Trends burn out fast. Perspective lasts. The creators who stick around aren’t the ones who copy what’s working. They’re the ones who bring their unique voice to the conversation.

3. Connection Outlasts Virality

Viral moments fade. Relationships don’t. When your content helps people feel understood, they remember you, not just your post.

4. Humor Is the Safest Bet

Humor builds trust and takes the edge off. It’s one of the easiest ways to stay engaging and brand-friendly at the same time. For creators over 40, it’s a natural advantage.

5. Authenticity Wins Every Time

You don’t need perfect lighting or production. You need to sound like a real person who knows what they’re talking about. People are drawn to voices that feel lived-in and honest.

6. Brand Safety Comes from Clarity

You can be funny or opinionated without crossing lines. The key is clear intent. When your values are consistent, you stay safe for partnerships without losing your voice.

7. The Algorithm Isn’t the Enemy

The algorithm rewards attention. If your content earns that attention through value, humor, or insight, it will perform. The problem usually isn’t reach. It’s relevance.

8. Experience Is an Advantage

Being over 40 means you’ve seen enough to know what matters. You’ve led teams, raised kids, built careers. Bring that life experience into your content. It adds depth younger creators can’t fake.

9. Taste Is Your Signature

You can’t fake taste. You develop it by making, refining, and curating. That’s what gives your content identity and makes it feel brand-friendly.

10. Keep It Human

Behind every view and every metric is a person. Talk to them the same way you’d talk to a friend. Confidence and kindness go a long way.

Final Thought

At this stage of life, creating isn’t about chasing fame. It’s about building trust. Brands want partners who are dependable and self-aware. Creators over 40 are perfectly built for that. We just have to keep showing up.